What Live Sports Still Do Better Than Anything Else

Over the past decade, the streaming industry has worked hard to make sports more flexible. Cloud production, remote workflows, personalized streams, highlights on demand, clips everywhere. All of this has been important and largely positive. It has expanded access and reach. It has lowered barriers and opened new audiences. But in doing so, it has sometimes overlooked the one thing sports have always done better than anything else. It creates shared moments, in real time, that pull people into the same emotional space.