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Are brands missing out on valuable eyeballs by not advertising in mobile games? That is the question Digital Turbine posed in new research revealed at the IAB’s NewFronts conference.
“Mobile games occupy a significant portion of time from consumers, but don’t really command a lot of budget,” Greg Wester, Digital Turbine’s Chief Marketing Officer for On-Device Business Unit, says in this video...
Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter. It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo.
It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools and community organizations throughout the...
MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out?
Beet.TV caught-up with Michael Barrett, President and CEO, Magnite, at POSSIBLE 2024.
“It’s not a DSP replacement, but it’s significant in converting insertion orders to programmatic delivery,” says...
Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV.
The company is also making attention measurement more actionable for planning, optimizing and managing campaigns.
“We made a commitment at the end of that presentation to two things,” says Neala Brown, SVP of Strategy...
MIAMI – Many retailers have set up media networks to sell digital advertising space to brands that want to reach consumers as they shop online. As retailers become suppliers of advertising inventory to the brands that supply products to their stores, the relationships between the two are changing.
Brands “have a merchandising relationship, a supply-chain relationship. They bring us a lot of new...
Following Walmart’s agreement to buy the group, VIZIO brought a line-up of new smart TV advertising opportunities to the recent NewFronts event.
In this video interview with Beet.TV, Adam Bergman, Group VP of Advertising...
MIAMI — Creation wasn’t supposed to be about fragmentation. But that’s what many media companies and advertisers think they have ended up with, as a plethora of platforms and technology standards competes for attention.
Faced with the impact, brands and their agencies are seeking ways to manage reach and frequency in Connected TV (CTV) as they have historically done with traditional TV. Rose...
SAN JUAN, PR – The television advertising market is gradually become more automated as more buyers and sellers adopt software tools that have been used for years with digital display and online video. Amid the expansion of programmatic technology come more opportunities for real-time bidding on connected television ad placements.
“Biddable connected TV is really just another opportunity for...
As the media landscape continues to evolve, advertisers are increasingly focusing their spending on streaming and Connected TV (CTV).
However, the shift is not without its challenges, and a comprehensive video strategy must incorporate linear TV, streaming, and online video, says Steve Bagdasarian, Chief Commercial Officer at Comscore, in this video interview with Beet.TV editorial director Lisa...
The television landscape has undergone a dramatic transformation in recent years, with the pandemic accelerating the adoption of streaming services.
On that platform, Tony Marlow believes that 2024 will be the year of shoppable TV and political spending.
In this video interview with Beet.TV editorial Lisa Granatstein, he opens up on the dynamics in the year ahead.
Swing The Election
Marlow, CMO,...