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In a world where the interplay between technology and consumer behavior is rapidly evolving, industry events must transcend traditional formats to offer a truly immersive and forward-thinking experience.
That’s the view of the organizer of POSSIBLE, the upcoming marketing event in Miami.
In this video interview with Beet.TV, Christian Muche, CEO...
SAN JUAN, PR – Retailers that sell advertising aren’t limited to ecommerce sites like Amazon or store chains like Walmart. The category of retail media networks includes marketplaces for services such as travel and tourism – key parts of what’s been described as the experience economy.
“Travel is the ultimate experience, obviously, and there’re so many sizes and flavors of that,” Christine...
SAN JUAN, PR – Retailers that sell advertising can help brand marketers reach key audiences in their connected television campaigns. The role for retail media networks in marketing consumer packaged goods is similar to its place in other communications channels.
“The challenge is the process for building creative, getting inventory aligned with our audiences and continuing our closed loop and...
SAN JUAN, PR – With retail media advertising growing fast, does the category deserve its own showcase?
The intersection of data, technology, and retail media is creating a bustling marketplace that has industry experts like Amie Owen, Global Chief Commerce Officer at UM Worldwide, both intrigued and eager.
In this video interview with Beet.TV, Owen explores why retail media should, perhaps, get...
Contextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands can target these audiences through demand-side platforms including The Trade Desk and Google’s DV360, according to an announcement.
In this...
Long dominated by the likes of Amazon, retail media is now seeing a democratization of opportunity that promises riches for a broad array of players.
A key trends watcher in the space says the space is opening up to more operators across more channels.
In this video interview with Beet.TV, Andrew Lipsman, Founder...
SAN JUAN, PR — Supermarkets used to trade more in detergent than data – but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales.
As retailers strive to balance online and offline customer engagement, the challenge of creating a seamless omnichannel experience is paramount.
In this video interview with Beet.TV, Piyush Jindal, Director of...
The landscape of Connected TV (CTV) is evolving rapidly, with programmatic pathways becoming increasingly populated by premium content.
In this video interview with Beet.TV, Jean Fitzpatrick, SVP of Performance Partnerships at MAGNA Global, shares her insights on why more high-quality CTV inventory is flowing into programmatic channels and what challenges and opportunities lie ahead.
The key to...
As the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17,
“The timing of it is great,” says Anna Bager, President...
SAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees.
“Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel Rossi.
In this video interview with Beet.TV, Rossi says the move is a significant milestone for the digital advertising firm, aiming to create a seamless...