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LAS VEGAS – Retailers that sell advertising seek to differentiate themselves with extensive information about the buying habits of their customers. Discount chain Dollar General has 90 million reachable consumers with its DG Media Network.
“Dollar General Media Network was born out of a problem that we were trying to solve for DG’s marketing,” Molly Hjelm, head of ad sales at Dollar General’s DG...
SAN JUAN, PR – The popularity of connected devices such as mobile phones and smart TVs has expanded the opportunities for brands to drive direct transactions with consumers. Shoppability is more pervasive, but that doesn’t mean every advertisement should be geared to drive a response.
“Shoppability certainly appears to be everywhere these days. The question as to whether it should be everywhere...
SAN JUAN, PR – The media landscape has become more fragmented as connected television apps offer viewers more ways to discover and watch programming. The resultant splintering of audiences has pushed mass-market brands to find ways to tell that their advertising is reaching consumers efficiently and effectively.
“Transparency is critical for us. It helps inform choices that we make, who are we...
In the fast-paced world of marketing, where complexity and change are the only constants, there’s a relentless search for the next big idea that can propel the industry forward.
An exclusive event organized for chief marketing officers by chief marketing officers aims to do just that, by exploring the art of possibilities and evolving the industry.
POSSIBLE takes place in Miami in April 15-17....
Last month’s Beet Retreat in San Juan was an extraordinary gathering of 180 industry leaders for three days of deep learning, conversations and networking.
We covered a broad range of topics from streaming video and data to commerce media and, of course, AI. The participants were deeply engaged. Their conversations were both honest and aspirational.
While the main sessions were off-the-record, a...
In the rapidly evolving landscape of retail media, brands and agencies alike seek to harness the chaotic surge of e-commerce platforms and advertising networks.
Harvest Group, a retailer-focused agency, has struck a partnership with Epsilon, the outfit which just launched an upgraded retail media identity kit.
In this video interview with Beet.TV, Mark Stamps, VP of Growth...
In the ever-evolving landscape of digital media, the allure of premium Connected TV (CTV) content is proving irresistible for programmatic advertising.
In this video interview with Beet.TV editorial director Lisa Granatstein, Rob Hazan, VP of Product, Streaming TV at Index Exchange, shares his insights on why premium CTV is making its mark and what challenges lie ahead.
The Allure of Premium CTV...
In a sign of a once-more buoyant ad-tech M...
SAN JUAN, PR — After being acquired by NIQ (NielsenIQ), MRI-Simmons is set to play a pivotal part in its parent’s new media division – and it’s bringing a new partnership with TransUnion.
NIQ in February announced it would form the division out of a combination of NIQ, GfK, and MRI-Simmons, addressing three core industry issues: defining the right audience for brands, delivering that audience and...
SAN JUAN, PR – The Hispanic population is a significant source of economic growth for the United States, but its television audience historically has been undercounted. With this year’s upfront sales season, Spanish-language media giant TelevisaUnivision will showcase more comprehensive data about Hispanic viewers.
“We built a lot of new capabilities with audience targeting,” Donna Speciale,...