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These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too.
At its event in New York today, Roku announced it would let The Trade Desk customers harness its automated content recognition (ACR) data, in a sign that the leading US streaming platform is lighting-up more programmatic TV services....
MIAMI — Diversity, equity and inclusion (DE...
LAS VEGAS – Costco doesn’t have a public relations team and spends very little on advertising. However, the warehouse chain seeks to build its retail media network by giving brands a way to reach millions of members whose purchase histories are well documented.
“It’s a really good time to be starting fresh in retail media,” Mark Williamson, assistant vice president of retail media at Costco, said...
SAN JUAN, PR – FreeWheel, the adtech platform owned by Comcast Corp., introduced for the 2024 upfront and NewFront season a tool to help marketers manage their ad spend among different media channels. Called Allocation Module, it also provides publishers with a holistic view of spending against upfront commitments.
“In the last few years, a lot of the upfronts have actually migrated into...
MIAMI — In a digital age where the lines between content and commerce continue to blur, Mastercard is seizing the opportunity to innovate for impact, especially for small businesses.
In this video interview with Beet.TV at the POSSIBLE conference, Cheryl Guerin, EVP of Global Brand Strategy...
SAN JUAN, PR – Social-video app TikTok in the past six years since its launch has emerged as one of most popular media platforms, especially among Gen Z consumers. The app does face the possibility of being banned in the United States because of national security concerns. In the meantime, it seeks to capture people’s attention with viral videos while also helping brands to participate in that...
MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI with humanity.
The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, of course, has a significant position in OpenAI.
In this...
MIAMI – Shopping habits changed dramatically during the pandemic as millions of consumers brought groceries online for the time. Delivery service Instacart is a pivotal part of that shift, and is building on its shopper data with a growing advertising business.
“We’re going beyond just grocery, and that gives us an incredible opportunity to see the different use cases for how consumers shop...
In beauty retail, standing out means more than just offering the best products; it involves creating an experience that resonates with consumers and advertisers alike.
In this video interview with Beet.TV, Alyson Soderberg, Sr. Director at UB Media, the advertising arm of Ulta Beauty, shared her insights into what she sees as the advantages of the beauty category.
For her, the trick to retail...
SAN JUAN, PR — In a digital age where artificial intelligence (AI) is the buzzword on every tech enthusiast’s lips, it’s easy to get swept up in the futuristic allure of generative AI.
But according to Dave Simon, VP, Strategic Partnerships, Moloco, the true power player in advertising is not as much AI itself, but the machine learning technology that underpins it.
In this video interview with...