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MIAMI – Many households have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. Determining whether their ads are being seen is a key need for marketers of consumer packaged goods.
“Content is definitely king again,” Vinny Rinaldi, head of media and analytics at Hershey Co., said in this interview...
MIAMI — The digital advertising landscape is witnessing a seismic shift with retail media rapidly emerging as its most dynamic frontier.
“Retail media is the third wave of digital advertising,” asserts Lynne Kjolso, VP, Global Partner...
MIAMI – Streaming services have given consumers more control over the television viewing experience, including the ability to interact and transact with advertisers. At the same time, more retailers are selling advertising to brands, giving them a way to convert awareness into shoppable moments.
“You have the kind of dynamic of retail media where brands are finding ways to get closer to consumers...
In a media landscape fraught with uncertainty as cookies crumble, could mobile fill the gap?
JP Colaco thinks so. The media and ad industry veteran joined as T-Mobile Advertising Solutions‘ SVP...
NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platform (DSP), according to an announcement on Tuesday.
Yahoo DSP advertisers can now activate Kroger’s audiences to reach the right consumers and to measure campaign results without tracking cookies.
“We’re...
As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.
Stop...
SAN JUAN, PR – Consumers divide their time spent with media among a growing variety of connected devices, channels and apps, challenging advertisers to obtain a holistic view of people’s behaviors. First-party data that comes directly from consumers don’t provide this insight.
“People should know as it relates to first-party data and identity is that they are inherently not the same,” Shelby...
MIAMI – Retail media networks are comparable newcomers to the advertising market, and they’re growing more sophisticated as marketers seek to attribute the effects of their media spending on business outcomes. To enhance these metrics, retailers can harness the troves of data about the purchase histories of their customers.
“Measurement is the foundation that really allows brands and agencies to...
MIAMI – The National Football League captures most of top-ranked audiences for television, an ongoing indicator of the power of live sports in helping brands to reach consumers. Those audiences can be targeted more precisely with streamed sporting events.
“What we’re finding is that marketers are very, very interested in sports because they know that people are aggregating around these big events...
SAN JUAN, PR — The ad industry has grown up talking about the “right ad to the right people at the right time”. But is “right” really what’s relevant?
In this video interview with Beet.TV, Doug Rozen, CMO, RokT, distinguishes between the “right” ad and the “best” ad.
“The right ad is all about being personalized, the best ad is taking it a step further and understanding when we can be most...