Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story
As the media landscape continues to evolve, advertisers are increasingly focusing their spending on streaming and Connected TV (CTV).
However, the shift is not without its challenges, and a comprehensive video strategy must incorporate linear TV, streaming, and online video, says Steve Bagdasarian, Chief Commercial Officer at Comscore, in this video interview with Beet.TV editorial director Lisa Granatstein.
“The opportunities with streaming and CTV are clear, it’s the future. It’s what consumers are leaning towards,” Bagdasarian says. “But it’s not a one size fits all story for a video strategy, which incorporates then linear streaming and OLV.”
Bagdasarian believes we are at a unique inflection point in terms of how consumers engage with media and where advertisers are investing their dollars.
Bringing Linear Into the Attribution EquationNEWS FROM COMSCORE