September, 2024

Sports Bar Bullies Seafood Joint To Change Menu Item Name Over ‘Crab Fries’ Trademark
It’s amazing just how many of the trademark disputes we cover here are only disputes because the USPTO granted a trademark that it shouldn’t have. The examples of this sort of thing are legion, bu...

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally done. But advertisers’ and broadcasters’ work con...

Why one of the largest Web3 game publishers sees in-game advertising as a path forward
The world’s largest Web3 game has thrown its hat into the in-game advertising ring. Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base tha...

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to programmatic advertising on demand-side platforms, there’s no deny...

DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift
To receive our daily DMEXCO briefing over email, please subscribe here. Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual ...

Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024
This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. Freefall Snapchat combines Stories and Spotligh...

X is on the hunt for more ad dollars at its latest client council meeting
Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making. How else do you explain 80 marketers sho...

Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
As President Joe Biden’s administration takes aim at cheaper Chinese products — think about the continually growing popularity of sellers like Temu and Shein — by increasing tariffs on said prod...

Wintermute Launches Multi-Chain Prediction Platform Ahead of 2024 US Presidential Race
As the 2024 US presidential election nears, market maker Wintermute is set to introduce its multi-chain prediction platf...

Telegram’s TON Ecosystem Drives Binance’s Latest Token Listings
Binance lists five TON tokens, surprising the market. Colin Wu and WuliGy discussed the TON ecosytem and how it interacts with exchanges like Binance. New markets and new users from this popular ...

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B&T Television

September, 2024

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