Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

• Freefall
• Snapchat combines Stories and Spotlight into new feed
• Olympics lift TV watch time in August — a little
• Spotify courts video creators, The Trade Desk secure CTV hardware partner, Netflix signs product placement deals and more

Free, ad-supported streaming TV channels may be growing in viewership, but that growth is outstripping advertiser demand. 

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