Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead

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When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey of 70 agency, publisher, technology and other ad industry pros conducted in March of this year, there’s room for competition in the space, and industry members want that competition to come from Amazon.

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