DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift

To receive our daily DMEXCO briefing over email, please subscribe here.

Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. Brace for AI buzzwords, bratwurst bonding, and booth fatigue. With phones charged and livers steeled, attendees prepare to navigate this pixelated pandemonium. It can only mean one thing: DMEXCO is upon us.

The who’s who of ad tech are flocking to the conference — a place where hope springs eternal, no matter the industry’s woes. Last year, it was survival without third-party cookies in Chrome; the year before, advertising’s environmental footprint; before that, clawing back from the pandemic.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.