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TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines.
New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel:
61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms.
1...
Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum.
Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience.
Reddit has also long benefited from Google search...
All signs point to ChatGPT launching a search feature soon. When? That remains the big question.
Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required):
“The feature would allow users to ask ChatGPT a question and receive answers that use details from the web with citations to sources such...
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare?
Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape...
Ads get you traffic. Landing pages get you customers.
The post-click experience remains underrated in the grand scheme of PPC marketing.
Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page – which is where a sale is made or a lead generated – and all the other touchpoints that follow.
To win new business and retain that...
SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site.
At first glance, these two objectives may seem contradictory. However, as search engines like Google continue to prioritize user satisfaction, the...
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC.
Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new world, AI will provide answers, not a list of...
Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram.
The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations.
Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of...
Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community.
64% said they were “not at all” worried.
36% said they were either “a little worried” (30% in-house; 33% agency) or “very...
Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users.
Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand.
What is ad hijacking?
Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords....