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Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from, the improvements Google made and will continue to make to its AI Overviews.
However, Google said searchers “have higher satisfaction with their search results, and they’re...
In case you missed it, 2,569 internal documents related to internal services at Google leaked.
A search marketer named Erfan Amizi brought them to Rand Fishkin’s attention, and we analyzed them.
Pandemonium ensued.
As you might imagine, it’s been a crazy 48 hours for us all and I have completely failed at being on vacation.
Naturally, some portion of the SEO community has quickly...
Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets.
Why we care. With more video consumption happening on mobile devices, having ads properly formatted for different screen sizes and orientations is crucial. The new enhancements...
A massive Google Search internal ranking documentation leak has sent shockwaves through the SEO community. The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google’s closely guarded search rankings system.
A man named Erfan Azimi shared a Google API doc leak with SparkToro’s Rand Fishkin, who, in turn, brought in Michael King of...
Google Search Console link report may be broken or maybe Google decided to report on fewer links in that tool. Many are seeing huge declines in the number of links the tool is showing them when compared to last week.
More details. Starting Monday, May 27th, many SEOs began to notice a decline in the number of links being reported and then as of this morning, many are noticing massive declines...
If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. While I’ll admit it is getting a tad bit repetitive, it’s not without good reason.
AI technology will set the trajectory of nearly every industry in the modern economy. Some industries are further along the adoption curve than others, but at some point, the world...
Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in March.
Consent Mode v2 introduced two new parameters:
ad_user_data, which sets consent for sending user data related to advertising to Google.
ad_personalization, which sets consent for...
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas.
In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you...
Google has confirmed a “logging error” that affected the product snippets reporting within the Google Search Console performance report. The issue occurred between May 15, 2024 until May 27, 2024 and resulted in an increase in clicks and impressions for the Product snippet search appearance type within the search performance report and impressions overlay in the product snippet rich result...
The search community is still unpacking and processing the huge reveal of the Google Search ranking documents. Everyone has been asking why Google hasn’t commented on the leak.
Well, Google has finally commented. Search Engine Land spoke to a Google spokesperson about the data leak.
What Google told us. Google told us that a lot of assumptions are being published, out of context, based on...