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Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week.
The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature. The new capabilities...
AI Overviews is rolling out to all US based searchers in Google Search, making AI Overviews available to hundreds of millions of searchers by next week, Liz Reid, the company’s new head of Search, announced at Google I/O. AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year.
Hema Budaraju, the Senior Director of Product, Search...
Unpredictable Google core updates can wreak havoc on your website traffic, leaving you struggling to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes?
This in-depth white paper reveals the essential technical SEO strategies you need to future-proof...
A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies.
This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword...
Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs).
The magic behind RSAs is that by providing multiple headlines and descriptions, Google Ads will test different combinations and determine...
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal.
Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and...
Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024.
Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods.
What’s new? The functionality of suspended accounts will be narrowed to a few key areas...
Successful search marketers keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make 2024 the year you…
Implement strategies to adapt to evolving SERP dynamics
Future-proof your PPC program for a post-cookie world
Manage PMax budgets to grow revenue and profits, reducing wasted ad spend
Boost organic rankings by focusing on UX metrics that move the...
New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta.
Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. It...
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase.
Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story as 2023.
The 2024 edition once again features...