Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
How to launch a product-led SEO strategy
Today’s SEO landscape is fraught with uncertainty, marked by:
Frequent Google updates.
The transformative rise of AI.
The significant influence of the digitally savvy, brand-agnostic Gen ...
Google Publisher Center to stop allowing you to add publications
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year.
This change ...
Meta ad revenue jumps 27% in Q1 2024
Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago.
Advertising revenue was $35.6 billion in Q1 2024 compared to $28...
What should the title tag length be in 2024?
The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost.
There are many diffe...
Perplexity AI: Exploring AI-powered search beyond Google
The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, ...
Is optimizing for one specific keyword an outdated SEO practice?
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic.
Marketers would carefully select a high-value keyword and optimize content and on-page elements...
Bill requiring TikTok sale or ban becomes law in U.S.
President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S.
What it means. ByteDance must sell TikTok ...