Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
3 ways to target your PPC competitors’ audience
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.
This article reveals act...
Report: Google Search CPC up 13% YoY; ad spend growth slowing
Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023).
Cost-per-click cont...
Google accused of anti-competitive tactics by Japanese regulator
Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission ...
TikTok SEO: The ultimate guide
TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as th...
6 vital lenses for effective keyword research
More keyword data isn’t your problem.
No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps.
Data dumps on their own won’t help...
Meta AI adds Google Search results
Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft.
That said, I’ve yet to find a query that trig...
Airbnb dominates in search sentiment report
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers.
Why we care. Looking at search sentiment can help m...