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As streaming ad inventory continues to exceed demand, JWP Connatix co-founder Brian Rifkin sees an emerging buyer's market, with biddable CTV and context-driven monetization for live and VOD expected to define the next phase of programmatic advertising.
This article examines recent data on efficiency and power usage for hardware and software decoding and explores how this data shapes the value proposition for publishers opting for software decoding and viewers that wittingly, or unwittingly, watch services that deploy it. It concludes with two short surveys for publishers and consumers that ask for your perspective on and experience with...
Streaming Media presented its 17th Connect virtual conference May 20-22, featuring speakers from Paramount, Meta, Google, NBA, Roku, Warner Bros. Discovery, AWS, Akamai, Fubo, DAZN, Fremantle, IAB, Philo, Estrella, Eluvio, nanocosmos, Cerberus, and more, and session topics ranging from and sports on FAST to biddable advertising to SGAI to AI in live streaming to MoQ and more.
On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel "Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech," which explored how Server-guided ad insertion (SGAI) is now being used, how effectively it is being implemented, and how likely it is to move into the ad-supported streaming mainstream. The panelists were Sourya...