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Render (RNDR) Price Prediction 2024 – Next AI Crypto to Watch?
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What Blast’s Dota 2 expansion means for Blast.tv
Today, May 8, the esports company Blast announced that it is expanding into “Dota 2,” Valve Corporation’s popular multiplayer online battle arena game. The goal of this expansion is to bring new...
The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to thei...
Rethinking the manager career path: The Return podcast, season 3, episode 3
Subscribe: Apple Podcasts • Stitcher • Spotify What does it look like when an organization doesn’t have any middle managers at all? In our last episode, we spoke to Cary Cooper, a pr...
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
This week’s Future of TV Briefing looks at how TV and streaming ad sellers are looking to make more outcome-oriented pitches in this year’s upfront market. The upfront outcome outlook Amazo...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals fo...
Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company
Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience. This journey isn’t new;...
Meta adds more AI features for advertisers with new image and text generation tools
Meta is expanding its generative AI ad tools with more ways to create images and text — but not yet giving marketers carte blanche for creative automation. Yesterday, Meta announced advertisers w...
Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners
This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content...
Del podcast a la pantalla streaming, la estrategia bicultural de Sonoro conquista asociaciones con Netflix
Hoy por hoy el competido mundo del podcast representa una nueva nueva sinergia para los medios de comunicación y las marcas, sobretodo si el producto es entretenido, polifacético y multicultural. Ba...
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first install...
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