Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

This week’s Future of TV Briefing looks at how TV and streaming ad sellers are looking to make more outcome-oriented pitches in this year’s upfront market.

• The upfront outcome outlook
• Amazon Prime Video’s new ad formats, Publicis Groupe’s measurement currency stance, MrBeast’s management move and more

What are TV and especially streaming ads actually worth?

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