Meta adds more AI features for advertisers with new image and text generation tools

Meta is expanding its generative AI ad tools with more ways to create images and text — but not yet giving marketers carte blanche for creative automation.

Yesterday, Meta announced advertisers will be able to upload reference images to create AI-generated variations. For example, they can upload an image of a coffee mug and receive an array of options for using the same mug in new settings. Meta also is adding tools for using AI to generate headlines based on reference text and to create text overlays for images based on previous campaigns and products.

The new tools, which will be available through Meta’s Advantage+ Creative portal, build on other generative AI features for users and advertisers introduced in recent months. Marketers also will get more creative freedom in the coming months with the addition of text-based prompts to customize their options. Soon, Meta’s generative AI ads will be powered by its Llama 3 large language model, which debuted last month.

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