Tag: advertising | BizAndTech Newswire

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7% jump: Is Snap the social media stock to invest in 2025?
Snap Inc. (SNAP) reported a surprise profit and a 14% increase in revenue for the fourth quarter, leading to a surge in its stock price late Tuesday. The company earned 1 cent per share on sales of $1...

72% of Zillennials Trust Recommendations More Than Ads When Shopping
Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social Media Drives Zille...

19 best-value tech stocks to watch in February 2025
In January 2025, tech stocks faced significant declines, with the Technology Select Sector SPDR Fund (XLK) dropping by 2% year-to-date. The downturn was exacerbated by the introduction of a new AI ass...

Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
What was once a brand exodus from Twitter could be turning into a brand influx to X. Behind the scenes, some advertisers have been inching toward a return for months. According to four ad execs fam...

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding. CTV’s noisy ...

Alphabet’s AI Bet: Google Plans Ads for Gemini Amid Slowing Growth
Google plans to insert ads in its Gemini multimodal model, following the recent addition of advertisements in the AI Overviews portion of its search engine as it seeks to recoup the high cost of proce...

Google expects to spend $75 billion this year on the AI race
Google parent company Alphabet expects to invest “approximately $75 billion” in capital expenditures in 2025, according to a statement from CEO Sundar Pichai in Alphabet’s Q4 2024 earnings r...

Google has ‘very good ideas’ for native ads in Gemini
Google’s Gemini AI assistant doesn’t have ads today, but the company has “very good ideas” for ways they could show up down the road, CEO Sundar Pichai said on Alphabet’s investor call t...

With China’s Antitrust Investigation Into Google, What’s at Stake?
China said it had started an antitrust investigation of Google, which works with Chinese companies on smartphones and advertising outside the country....

Comparing smart lock quality & security? Look for these standards
We regularly review the latest smart locks–deadbolts, most often–reporting our impression on their design, installation process, daily use, their related mobile app, and more. What we can’t tell...

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