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As big brands flood the podcast ad space, startups are refining strategies to stand out
This story was first published by Digiday sibling Modern Retail. With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit to...
Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s the biggest takeaway fr...
Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV
Four topics for this week’s podcast: Last week IAB released its new 2024 advertising outlook report based on a survey of media professionals. CTV advertising was at the top of expected gains, r...
Inside the Stream: Roku-MAGNA Interview About CTV Home Screen Research
This week we interview Roku’s Head of Ad Marketing Jordan Rost and MAGNA’s EVP, Intelligence Solutions Kara Manatt, about their companies’ new research - "From Power On to Power Off" - about v...
The New York Times sues Perplexity for producing ‘verbatim’ copies of its work
The New York Times has escalated its legal battle against the AI startup Perplexity, as it’s now suing the AI �...
EU fines X $140 million over ‘deceptive’ blue checkmarks
The European Union has served Elon Musk’s X with a €120 million (about $140 million) penalty for violating th...
Like Apple, Google’s AI News Tech Misinterprets Stories, Generates Gibberish Headlines
Despite all the recent hype about “AI,” the technology still struggles with very basic things and remains prone to significant errors. Which makes it maybe not the best idea to rush the nascent te...
EU’s Top Court Just Made It Literally Impossible To Run A User-Generated Content Platform Legally
The Court of Justice of the EU—likely without realizing it—just completely shit the bed and made it effectively impossible to run any website in the entirety of the EU that hosts user-generated co...
Every major firm now finally allows Bitcoin, yet an “invisible” compliance layer is quietly blocking your access
Vanguard’s reversal this week closed the last major holdout. The firm opened its brokerage to third-party crypto ETFs and mutual funds tied to BTC, ETH, XRP, and SOL, while still refusing to launch ...
CEO Says Dollar General Is in ‘Second Inning’ of Digital Journey
Dollar General’s omnichannel push into the rural United States continues, with a strategy that emphasizes digital engagement, delivery and a boost to its brick-and-mortar footprint. Sales...
Newswire > Tag: advertising
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