advertising

How Criteo is turning LLMs into its next big advertising channel
Criteo is betting that ChatGPT-style agents will become a major source of product discovery. Through experiments with LLMs, it wants to use its commerce data infrastructure to power recommendations t...

Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s the biggest takeaway fr...

Inside the Stream: Roku-MAGNA Interview About CTV Home Screen Research
This week we interview Roku’s Head of Ad Marketing Jordan Rost and MAGNA’s EVP, Intelligence Solutions Kara Manatt, about their companies’ new research - "From Power On to Power Off" - about v...