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‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a targeting strategy that could redirect valuable ad spend els...
Tech Rx Helps Independent Pharmacies Thrive in a Changing Market
Independent pharmacies are adapting to new dynamics, with digital tools and patient expectations changing how they operate and deliver care. Once overshadowed by large chain pharmacies, these independ...
Upstart Unveils New Sales Tools and Redesigned Auto Financing Platform
Artificial intelligence (AI) lending marketplace Upstart has introduced enhancements to its auto retail platform. The updates, announced Wednesday (Jan. 15), help car dealers streamline financing and ...
Sonos continues to clean house with departure of chief commercial officer
Image: Cath Virginia / The Verge This week is quickly becoming a sea change moment for Sonos as the com...
Relevancy at scale is a New Year’s resolution brands can achieve
Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning. From uncertainty about third-party identifiers to the ...
AFL and NRL ‘lobbied PM before gambling ad reforms delayed to 2025’ – report
The Australian Football League (AFL) and the National Rugby League (NRL) were reportedly among the last groups to score meetings with the prime minister before his party decided to put plans to restri...
The Trade Desk announces plans to acquire Sincera
The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 — a rare move for a company that usually builds, not buys.  Financial terms...
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the ...
OpenAI, The New York Times debate copyright infringement of AI tech companies in first trial arguments
This week’s court hearing in The New York Times’ case against OpenAI gave another glimpse of both sides’ legal strategies for the high-profile lawsuit over AI copyright. On Tuesday, a federal...
Three Homomorphic Encryption Trends for 2025
HodlX Guest Post  Submit Your Post   As 2025 dawns, FHE (fully homomorphic encryption) is a PET (privacy-enhancing technology) on the cusp of going mainstream. FHE keeps data encrypted during compu...
Newswire > Tag: advertising
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