Tag: advertising | BizAndTech Newswire

advertising

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
Meanwhile, in a galaxy far, far away from the parent company, WPP Media has downgraded its forecasts for global ad spend growth by 1.7%, a consequence of clients responding en masse to U.S. President ...

Ad Tech Briefing: The DSP wars — a game of finance over features?
As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, alt...

Inside the Stream: Roku-MAGNA Interview About CTV Home Screen Research
This week we interview Roku’s Head of Ad Marketing Jordan Rost and MAGNA’s EVP, Intelligence Solutions Kara Manatt, about their companies’ new research - "From Power On to Power Off" - about v...

Meme Coins Take Advantage of the LA Protest and American Politics Drama
Over the past weeks, meme coins centered around US politics have consistently trended on decentralized exchanges. Recurring topics include the Trump/Musk split and the latest anti-ICE protests in Los ...

Why publishers should shift to selling agents, not ads
Michael Rubenstein, co-founder and co-CEO, Firsthand The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sus...

LiveScore group censured by ASA over ads shown to minors
The LiveScore Group has been issued a warning by the United Kingdom’s Advertising Standards Authority (ASA) over ads shown to young people. Two ads were reported to the regulator, which meant that...

12 Best Places To Sell Antiques for the Most Money
Do you want to know the best places to sell antiques for the most money? People love buying antiques for many reasons, including the history behind the item, the sustainability factor, higher-quali...

African content creators issue 48-hour ultimatum to gambling body to lift ban
Celebrities and influencers in the African country of Kenya recently found themselves on the end of new regulations prohibiting them from endorsing gambling-related activities, while other gambling pr...

Runway CEO Cris Valenzuela wants Hollywood to embrace AI video
Today, I’m talking with Runway CEO and cofounder Cris Valenzuela. This one’s special: Cris and I were live at an...

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic...

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June