Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
The upfront ahead
Upfront Week: Day 1
YouTube’s NFL exclus...
WTF are GEO and AEO? (and how they differ from SEO)
Move over SEO — there’s a new game in town.
For publishers and writers, the rules of SEO are changing. Future success no longer looks like being top of the blue links on Google’s index or a...
Can brands like American Eagle appeal to Gen Z with Substack?
American Eagle has joined Substack.
The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a ...
Meta’s beef with the press flares at its antitrust trial
Long-simmering tension between Silicon Valley and the press that covers it is surfacing during the Federal Trade Commission's antitrust trial against Meta.
During a heated cross-examination of th...