Thursday, March 27, 2025

Some B2B marketers are banking on their own employees to create content for their brands
We’re all familiar with user-generated content all over social media by now — but what about employee-generated content? Five B2B brands told Digiday that they are turning to their own employee...

Meta moves into controversial ad space: principal-based trading
Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holding companies. The platform is feeling out holdco investment teams a...

IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
Last week, the online advertising standards body IAB Tech Lab unveiled its Trusted Server Framework proposals. The scheme hopes to give “publishers complete control over ad monetization…” but no...

One year into the BBC’s website revamp, traffic is booming
It’s been just over a year since the BBC relaunched its website and app in March 2024 — and the company has been rewarded for its efforts with a significant traffic boost. The website update w...

Athlete creators have become must-have partners for brands at March Madness
The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work. At this year’s March Madness tournament, ...

Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition
This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during the Digiday Publishing Summit’s closed-door town hall sess...

New on Disney Plus in April 2025 — all the new must-watch movies and shows
Looking to watch some Disney Plus? Here's everything new that's coming to the streaming service this month, including 'Andor' season 2....

5 tips to get the best reception from a TV antenna
With a little patience and these tips in mind, you should be able to fine-tune your antenna for clear and consistent reception....

Ethereum edges closer to deploying Pectra on mainnet with successful upgrade on Hoodi testnet
Hoodi was launched earlier this month for final testing of the Pectra, following issues with previous tests on Holesky and Sepolia....

Vitalik Buterin Transfers 250 ETH Worth $500K to Privacy Protocol Railgun
Ethereum co-founder Vitalik Buterin transferred 250 ETH, valued at approximately $500,000, to the privacy protocol Railgun...

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Thursday, March 27, 2025

April