Ties between The Trade Desk and key media agencies are weakening
The Trade Desk (TTD) and media agencies are drifting apart — a conscious uncoupling that crept in slowly but is now moving fast.
Agencies say their spending isn’t climbing like it used to, wh...
Marketers rethink cheap programmatic as ad waste mounts
The latest ad fiasco might suggest otherwise, but some marketers are finally shedding one of their deepest programmatic misconceptions.
Turns out, fixating on low-fee supply chains, or prioritizing...
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave.
These digital-first generations, like Gen Z...