In Graphic Detail: How creators are using generative AI to shape video and design

Artificial intelligence has become a standard part of many creators’ toolboxes in 2025.

As AI technology continues to improve, creators are starting to implement generative AI at every stage of the content production process. From script writing to AI-generated voices, creators have found that AI makes their jobs simpler and their lives easier — even if some advertisers remain averse to content made using AI.

On Thursday, May 14, AI audio generation company Wondercraft is publishing a comprehensive report on creators’ use of AI tools in their daily or weekly workflows. The report, which drew from an online survey distributed between March and April 2025, featured responses from 514 creators distributed across North America, Europe and other regions, with the majority of respondents residing in North America. Subjects were split roughly evenly between genders and age groups. 

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