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IBC 2024: The Future of Content Viewing
Women in Streaming Media presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua Ague...

IBC 2024: Media Vendors Sacrificing Training and Interop for Revenue and Efficiency, IABM Warns
At IBC2024, the IABM has warned media tech vendors that they cannot continue to do business the same way they always have. What's more, they are prioritizing investments in products that generate reve...

IBC 2024: Gracenote Exhibits New Watch Prompts Dataset That Drives Audience Tune-in and Engagement
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs, and content comparisons....

New BrightLine Study Shows Interactive CTV Ads Drive Stronger Unaided Recall
A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising for CTV, including major new findings show...

What Google Chrome's Cookie Apocalypse Means for Streaming Advertising
For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater effici...

DirecTV Fights to End the 'One Size Fits All' Streaming Bundle
Even the prospect of shedding customers ahead of Monday Night Football's season-opening NFL game isn't deterring DirecTV from doubling down versus Disney in the latest battle to convulse Pay TV. Its c...

Zeam Launches Hyperlocal Swing State Hub as the Presidential Race Heats Up
"Swing State Election News," from Zeam provides instant access to local news stations across the critical swing states enabling viewers to get a true local lens into pivotal moments on the campaign tr...

Gatsby TV CEO Gatsby Frimpong Talks AI, Streaming Content Discovery, and The ?Paradox of Choice?
Gatsby TV CEO Gatsby Frimpong has created a streaming programming discovery app that applies AI and user recommendations to help viewers discover what to watch next on services like Netflix, Hulu, Pri...

Vote in the 2024 Streaming Media Readers' Choice Awards
The Streaming Media Readers' Choice Awards has grown along with the industry. In 2024, we've got 17 categories. The polls are open! Let the voting begin!...