Q&A With Aarki CEO Aman Sareen: Programmatic?s iGaming Problem - App Hopping, ROAS, and Retention

Programmatic advertising is one of the most powerful tools in iGaming?but also one of the most challenging. Rising acquisition costs, limited tracking post-IDFA, and intense creative fatigue are just the start. In a space where traditional user acquisition is getting more expensive and less effective, iGaming marketers face a clear programmatic crossroads. Aarki CEO Aman Sareen discusses the ways that Aarki's latest report highlights how the most successful apps are adapting.