Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Improving content quality at scale with AI
I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes...
How important are backlinks for SEO in 2024?
SEO today is more complex and challenging than at any other point.
Once upon a time, not too long ago, links were the most important thing in SEO.
But is that still true?
This article will...
TikTok debuts AI-powered ad automation tools
TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform.
...
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates.
The big ...
Google Analytics GA4 shows real-time users in the last 5 minutes
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users...
Driving traffic but not leads? How to win with SEO and CRO
The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction.
One side was ...
Broad vs. deep expertise: How to decide which is right for you
You can either have broad or deep subject matter expertise. The choice is yours.
If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want t...
Survey: Shoppers open to using AI search to discover products
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with ...