Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
PayPal launching ad network fueled by user purchase data
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits.
What’s happening? The digital payments giant plans to crea...
How to create and configure custom dimensions in GA4
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets yo...
A guide to ad variations in Google Ads
Iterative testing is crucial to ongoing success of any PPC campaign.
As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more compli...
Google Business Profile chat and call history going away
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will t...
3 common B2B SEO mistakes sabotaging cost per lead
“Buying” customers can work.
Just not all that well over the long haul, it turns out.
Direct-response, digital ads (like paid search) are among the best converting channels anywhere.
L...
How to build a better remote team at your digital marketing agency
Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including:
A lack of face-to-face interaction and inability to rea...
Your guide to Google Analytics 4 attribution
Conversion is usually preceded by several interactions with a website or an app.
Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interacti...