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This story was originally published on sister site, Modern Retail.
OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.
The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or access it from a...
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of agentic AI on the agency landscape.
Digiday hosted a focus group of seven senior media agency executives who...
This story was originally reported on sister site, Modern Retail.
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to Instacart. In the U.S., that includes nearly 20% of Wakefern Food Corp....
Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of IPG. A year of speculation has a way of numbing the senses, and no one needs another breathless prediction about what it all means.
What’s worth your attention now is narrower and more practical. The merger creates an oversized organism at a...
CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the pressures, priorities and swings that will set the tone for the year to come.
Below is how their outlook stacks up, laid out in clear, graphic detail.
The perennial gap between CMOs and CFOs
It’s a familiar tension, and one that refuses to fade....
Editor’s Note: This story has been updated and corrected.
Deloitte has launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development. The AI-powered learning assistant aims to personalize learning while avoiding the pitfalls that plague many AI deployments.
In a conversation with WorkLife, Anthony Stephan, chief learning officer at Deloitte U.S...
This story was first published by Digiday sibling ModernRetail
Call it an untraditional apology tour.
In the days leading up to Black Friday, brands like Tower 28, JVN Hair and Material Kitchen have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good.Continue reading this article on digiday.com. Sign up...
The moment has arrived, a year in the making. Omnicom has finally closed its $13.25 billion all-stock acquisition of Interpublic Group, creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion.
But let’s not call it a holding company anymore, because it isn’t. In fact, Omnicom’s statement issued hours before the Thanksgiving...
This story was first published by Digiday sibling Modern Retail.
Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.
While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals from the year before. The bag brand Caraa, for instance, is offering 25% off most of its selection...
This Black Friday and Cyber Monday, it’s more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to research products, compare brands, hunt for deals and even automate purchasing.
The changes in how people shop online has caused marketers to reconsider their SEO strategies to maintain brand...