Amid economic pressure, brands usher in Black Friday by trimming deals

This story was first published by Digiday sibling Modern Retail.

Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.

While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals from the year before. The bag brand Caraa, for instance, is offering 25% off most of its selection, versus 30% off in 2024. Mercado Famous, a charcuterie brand under the same ownership, is also going down to 25%, from 30%. Petite Plume, a pajama and home brand, is offering 20% off almost everything, after offering 25% off last year.

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