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In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check.
The latest pitch deck for Amazon DSP — the tech platform’s programmatic buying platform — makes that case plain.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content...
Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms.
In response, few businesses in this sector have stood still. They’ve chosen to merge, acquire — or in the case of Dentsu, cast loose — to keep moving forward. The likely destination? A leaner sector that employs fewer people and...
Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings.
The activity is early and fragmented, with adopters spread out across traditional financial institutions, the crypto world, and investment firms, but it’s given rise to what’s being called a “creator capital market” (...
There’s a very specific facial expression CMOs make when “principal media” enters the conversation — composure holding, skepticism setting in. They understand the mechanics: an agency buys inventory, resells it and keeps the margin. What’s changed is the expectation that they take a side.
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This story was originally published on sister site, Modern Retail.
Amazon has eclipsed Walmart in annual revenue for the first time ever.
Amazon said earlier this month that it brought in $716.9 billion in revenue for 2025. That beat Walmart’s sales last year, which came in at $713.2 billion, the company reported on Thursday.Continue reading this article on digiday.com. Sign up for Digiday...
It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after its quite positive financial results.
However, its results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of...
This story was originally published on sister site, Modern Retail.
TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.
In an email sent to sellers Tuesday evening and reviewed by Modern Retail, TikTok Shop said, “At this time, Seller Shipping remains unchanged, and...
Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy.
Last week, the blonde haired, blue-eyed actress joined the retailer to ring in the opening bell at the New York Stock Exchange. The NYSE appearance comes after the “Sydney Sweeney Has Great Jeans” ad campaign last...
This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul — all taking place in the U.S and Mexico.
But Major League Soccer (MLS) has a bigger ambition: to convert U.S. viewers entertaining a passing interest in the World Cup into long-term soccer...
This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and Google’s AI results.
Publishers are seeing if they can package their AI citation playbooks into a product to sell
FT joins Google’s AI pilot program, NYT uses AI to track conservative media, and...