2025 was rough for Target. It could also be the year when its turnaround began

This story was first published by Digiday sibling ModernRetail

Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track.

Much of the front half of the year for Target was defined by the company’s decision in January to pull back on some diversity, equity and inclusion initiatives as the Trump administration took power. That led Black-owned brands and employees to question Target’s commitment to the progressive values that once defined its brand. In May, Target’s CEO finally addressed the topic, somewhat, saying its values of inclusivity, connection and drive “are not up for debate.” Still, communications and retail experts told Modern Retail that the letter didn’t directly address the concerns of employees and vendors.

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