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Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising.
In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a captive audience of real...
Ran Avrahamy, CMO, AppsFlyer
For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI.
But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has made unreliable measurement more...
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At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs Enforcement, or ICE. News of the tech company’s partnership made its rounds online, prompting some creators to end their own partnerships with Hootsuite.
Tameka...
Gary Vaynerchuk built his empire selling to CMOs. Now he says CFOs get it faster.
For 15 years, VaynerMedia has been in the business of convincing marketing leaders to move budget, shift strategy and bet on platforms their organizations weren’t ready for. So it’s worth paying attention when he says, almost as an aside, that CFOs are now his most receptive room.
“By far the people that...
The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal documents — that tell a story worth understanding on its own terms.
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Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency...
Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad market is set to more than double in size this year, rising from 3.7% at the end of 2025 to 9.2% by 2027.
That isn’t a coincidence. According to four media agency execs who spoke with Digiday, it’s the...
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Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
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The great disruption promised by artificial intelligence in the media industry is predicated on using AI-driven technologies to achieve outcomes.
For the idealists out there, it’s the...
The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — the share of GroupM’s proprietary inventory that its own largest clients weren’t allegedly using. Google, its biggest U.S. client at $2.3 billion in annual billings, was using less...
Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether.
The tech company is pitching a new agency team to independent agencies, according to three agency execs who are familiar with the situation. Dubbed the “Agency Growth Collective”, the move is framed as a way for agencies to join “to achieve greater success on their [Meta’s] platform...
Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom.
In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from analysts over the impact of generative AI chatbots or Google’s AI Overviews feature on their businesses. It’s a sign that alarm bells are ringing...