Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

The great disruption promised by artificial intelligence in the media industry is predicated on using AI-driven technologies to achieve outcomes.

For the idealists out there, it’s the fulfillment of Adam Smith’s centuries-old vision of the “invisible hand” of the market, although, amid the shock of the new, there’s an even older adage: “money talks.”  

It’s likely that your social media feed reads like that of the typical Digiday-staffer, with musings on the importance of agentic technology standards, such as “Should I back Ad Context Protocol or some other standard?” 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.