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Digiday

Digital Content, Digital Advertising, Digital Marketing
Target layoffs hit almost all corners of the business, from merchants to engineers
The story was first published by Digiday sibling Modern Retail Target’s widespread corporate layoffs this week trimmed down teams throughout the company, leaving some who remain picking up respon...
Advertisers react to holiday creep by pushing TV spend earlier
Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that re...
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
Reach, a UK-based news publisher with 120 titles that include Mirror, Express and Daily Record, is looking to news aggregation platforms to diversify traffic sources amid the threat of a zero-click fu...
Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
There’s a certain irony when an agency holding company is winning clients but its global CEO puts the majority of its agency holdings into play for possible sale. In fact, to some it may be downrigh...
Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
Related Insights The Programmatic Marketer The great TID controversy takes another turn as Prebid moves to clarify its position  Read More Th...
The Great Resignation is over — unless you’re a retail CEO
This story was first published by Digiday sibling Modern Retail The corner office in retail has rarely felt so precarious. More than 1,500 chief executives have left their posts so far this year...
Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push
Amazon is leaning hard on a familiar message this holiday season: its ad tech isn’t just for buying its ad inventory. The company wants advertisers to see its demand-side platform as the backbone fo...
WPP’s Open Pro AI suite already faces competition from Google and Canva
Based on its recent earnings, WPP’s financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding company is banking on its AI arsenal, including its newly launche...
Future of Marketing Briefing: AI didn’t break agencies – the talent drain did
A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That, in itself, isn’t surprising, especially after WPP’s new CEO Cindy Ro...
Reddit is already in early testing with its own AI campaign tool
Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. The platform is already alpha testing an end-to-end automated campaign experience for performance a...
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