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American Bitcoin’s Nasdaq Debut: Breaking Down the Listing, Strategy, and the Trump Factor

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WTF is sell-side decisioning?
This video is sponsored by Index Exchange. For more information about sell-side decisioning, check out this report. A lot of decisions are made between the time someone shows up on a website and wh...

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying i...

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Marketers, ad executives, publishers, tech companies — pretty much every conceivabl...

Pinterest ramps up programmatic efforts with latest Amazon hire
Pinterest is going all-in on programmatic, and its newest hire is the tell. Chip Jessopp, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search pla...

Media Briefing: Reddit becomes a more noticeable source of publisher traffic
This week’s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn’t big enough to replace declini...

Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’
The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under th...

Some WPP clients see a risk in Mark Read’s exit, others see a reset
The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streaml...

How brands are extending social influence and commanding cross-platform conversations
Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with indus...

Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop. Whether it’...

Brands get in on NBA Finals buzz as fan excitement ramps up
This article was first published by Digiday sibling ModernRetail With the NBA Finals between the Indiana Pacers and Oklahoma City Thunder in full swing, brands are getting in on the excitement. ...