GSD&M gamifies its AI upskilling efforts
“Shall we play a game?” That chilling question came from one of the first modern movies to delve into AI — War Games.
GSD&M is taking a decidedly less dystopian approach to learning and adopt...
Recentering creative and relevance in a precision-driven industry
Lance Wolder, head of strategy and marketing, PadSquad
For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been ...
Media agencies look to AI to reduce inclusion list toil
For marketers with a keen eye on brand safety and suitability, inclusion lists are something of a gold standard. And like gold, they’re expensive.
Increasingly, media agencies are using generativ...
After early success, the NFL plans more creator-led broadcasts
More NFL games will be broadcast by creators.
After hiring four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already determining who’s next, s...
How AI is reinventing the holiday gift guide
This story was first published by Digiday sibling Modern Retail
The humble gift guide is taking on even greater importance this holiday season.
Beyond driving immediate sales, brands this year a...