In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention.

These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a miniature TV episode complete with characters, arcs and cliffhangers that pull views into the next. Instead of doomscrolling, they bridge — one micro drama at a time.

Small as they are, micro dramas are already generating a hefty amount of revenue and viewership. How much? Read on to find out.

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