After early success, the NFL plans more creator-led broadcasts
More NFL games will be broadcast by creators.
After hiring four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already determining who’s next, said Ian Trombetta, its svp of social, influencer and content marketing.
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That doesn’t mean creators like iShowSpeed — one of the four hired to air the opener — are replacing NBC or ESPN. The idea isn’t so much about reaching existing fans as it is to draw in those who might never otherwise have shown an interest. Few conduits work better than that than creators — the kind of personalities who sit at the center of internet culture and drive the conversation that orbit it.
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