Tag: advertising | BizAndTech Newswire

advertising

2025 Predictions for Ad-Supported Streaming
The start of a new year is nothing without everyone making predictions, so here are a few that apply to the advertising industry. Advertising in streaming is doing pretty well when we compare it to fo...

Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker
As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief business officer to scale up its sales and partnership business. Jules Shumaker, Di...

Telcos in ad tech, haven’t we seen this movie before?
Telcos and ad tech: the media world’s messiest on-again, off-again relationship. T-Mobile’s $600 million cash swoop for outdoor ad specialist Vistart is the latest reunion in this turbulent love s...

Amazon Launches Retail Ad Service to Compete With Walmart Connect
Amazon has launched its Retail Ad Service, a new platform designed to help retailers easily incorporate targeted advertising into their digital storefronts. Powered by Amazon Web Services (AWS), the s...

Google Wants 500 Million Gemini AI Users by Year’s End
Google CEO Sundar Pichai reportedly thinks his company’s artificial intelligence model, Gemini, has surpassed its competitors’ abilities. Now, Pichai wants to get Google’s chatbot to be used by ...

The impact of influencer marketing on brand awareness
If you’re a business owner of today, then it’s vital to recognize that influencer marketing has become a cornerstone of brand awareness strategies. With social media platforms dominating the way c...

Why it’s critical for advertisers to support reputable news publishers
Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism remains a cornerstone of an...

5 Cryptos Under $5 with the Biggest Potential to 1000x in 2025
The post 5 Cryptos Under $5 with the Biggest Potential to 1000x in 2025 appeared first on Coinpedia Fintech News Invest...

Industry clutches pearls after WPP returns to office four days a week
This story originally published on sister site, WorkLife. WPP’s announcement requiring employees to return to the office four days a week has sent shockwaves through the advertising industry, spo...

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Entire direct-to-consumer empires have been built on the back of paid social and search advertising. But empires have to think about the long term to last. With platforms such as Facebook and Insta...

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B&T Television

advertising

January