Thursday, December 5, 2024

Cinema ad firms – save one – consolidate their programmatic offerings
As the movie business struggles to return to pre-pandemic box office attendance levels, a few of the cinema ad firms are collaborating to make their inventory available programmatically. Screenvi...

How gaming firm Overwolf quietly became one of the major players in gaming advertising
As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s ...

Media Briefing: Publishers’ strategy on Bluesky is TBD
This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads. Bluesky and Threads are “small potatoes�...

Programmatic marketers sound off on impact of AI-driven ad buys
When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear. After all, their roles originated as machines di...

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up Audigent. The data broker announced the deal yesterday, but stayed tig...

Shiba Inu Developer Teases Shifu, the Latest Addition to Token Lineup
The Shiba Inu ecosystem is poised for another shake-up with the announcement of a new token, Shifu. The development, teased by Shiba Inu’s lead developer Shytoshi Kusama on X, signals an excitin...

The most underrated phone I tested in 2024 is not an expensive flagship
I've tested dozens of phones in 2024, but the most underrated one is without a doubt the Galaxy S24 FE. Here's why...

7 best winter movies to stream for a cozy night in —and where to stream them
These winter movies will make you very glad you're not outside...

VAP Group Set to Host Second Edition of Global AI Show in Dubai
or: Why the Age of Decentralization May Have Begun(Klicke hier für die deutsche Version.)We live in a world where more and more power is concentrated in the hands of a few actors — be it throu...

VAP Group Set to Host Second Edition of Global AI Show in Dubai
In Q2, Nvidia, a world leader in AI and machine learning, held an AI conference. Among the many keynote speakers and panelists at the conference, there was onlly one Web3 representative; Illia Polosuk...

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B&T Television

Thursday, December 5, 2024

January