What winning video advertising creative looks like in 2024
Are you intrigued by the world of video production and creation within advertising and digital media?
The content development industry has rapidly evolved over the past two decades, fundamentally...
Contextual Advertising for CTV and FAST Raises the Bar on CPMs
The challenge with FAST advertising is how to serve appropriate ads when limited first-party data about the consumer is available. Contextual advertising can provide targeting for this untracked FAST ...
4 ad blockers that still work with Chrome
Google is changing how Chrome extensions work on the desktop and Chromebooks. While the Manifest V3 changes are billed as ways to improve safety and efficiency, the way they also limit how adblocking ...
Google is facing a potential breakup; what are the likely outcomes?
Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it monopolized the search engine market through illegal commercial ...
Funniest/Most Insightful Comments Of The Week At Techdirt
This week, our first place winner on the insightful side is an anonymous comment about the Governor who told students to “look the other way” if they are bothered by mandated postings of the Ten C...
️♂️ Massive Data Breach Exposes Millions of SSNs.
Fig: RAG as a Service PlatformIn today’s data-driven world, effective data management has become a cornerstone of business success. Modern enterprises are generating, storing, and processing unprec...
Interactive CTV ads boost engagement, fall short on purchases
A new study reveals the promise and limitations of interactive TV advertising. The key findings:
36% stronger unaided brand recall vs. standard video ads
95% of viewers prefer adding products ...
