Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.

• Pay to play
• Netflix’s live programming product, Fox’s creator studio and more

The Interactive Advertising Bureau’s recent Creator Ad Spend & Strategy report featured an eye-popping stat that I don’t think has gotten enough attention. 

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