Tag: advertising | BizAndTech Newswire

advertising

Why integrated digital strategies outperform single-channel tactics
Companies throughout the world have to make their selections for one advertising and marketing channel or multiple. There are many single-channel campaigns, but only integrated digital strategies cons...

NCAA urges CFTC to suspend college sport prediction markets
The President, Charlie Baker, of the National Collegiate Athletic Association (NCAA) is calling for the Commodity Futures Trading Commission (CFTC) to halt all college sport offerings in prediction ma...

Digg launches public open beta as toxicity-free Reddit rival
Digg, rebooted by founder Kevin Rose and Reddit co-founder Alexis Ohanian, launched its public open beta on Wednesday to compete with Reddit. The platform uses AI-driven trust tools to curb toxicity a...

CPM Rates for Programmatic Audio Ads & Trends : 2026 Guide
In the ever-evolving world of programmatic advertising, 2026 has become a breakout year for the “earshare” economy. As visual saturation hits an all-time high, advertisers are pivoting toward the ...

Edenred Teams With Bottomline to Expand B2B Payment Network
Invoice-to-pay automation provider Edenred Pay has joined forces with business payments/cash management company Bottomline. The collaboration, announced Wednesday (Jan. 14), will see the co...

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models. Pay to play Netflix’s live programming produ...

Penske Media Sues Google, Alleging Illegal Manipulation of Ad Market
Penske Media, the publisher of Rolling Stone and other entertainment brands, sued Google on Tuesday, alleging that Penske and its subsidiary SheMedia have lost money as a result of what a federal judg...

Mid-Tier Retailers Caught Between Amazon and Walmart
For decades, the retail industry was organized around a familiar axis: price versus experience, scale versus specialization, mass versus premium. That framework is no longer sufficient. Fin...

‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X. According to forme...

Google Aims at Merchants With Open-Source Universal Agentic Protocol
Google’s Universal Commerce Protocol marks a shift in how the company wants transactions to happen online. Instead of sending users from search results to merchant websites, Google is beginning to e...

January

S	M	T	W	T	F	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30	31

B&T Television

advertising

January