What the era of composable identity looks like for brands

Lance Brothers, Chief Revenue Officer, Adstra

In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions.

As digital transformation continues to reshape all business aspects, brands demand robust and adaptable data solutions — including an identity solution that is as flexible as it is comprehensive. Composability is emerging as the key to unlocking the next generation of data management.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.