TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. 

TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. 

Marketers are so far intrigued, but are still wondering if it’s the right fit. Are these ads a complement to their existing TikTok spend? Or something entirely different? They’ll need time to test and figure it out. One thing’s certain, though: Google’s throne isn’t under threat just yet.

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